He is the Principal at the Army Institute of Management, Kolkata. He teaches courses on leadership, brand management, philosophy of language and philosophy of cities. In his writings he generally explores the fertile spaces between personalities and disciplines, as can be seen in his articles on Gaston Bachelard, Roland Barthes and Herbert Marcuse. His doctoral thesis on the in-betweenness of Human Resources (HR) and marketing helped him in developing a scale to measure brand personality.