Laura Ries

Laura Ries is a world-famous positioning strategist and best-selling author. As chairwoman of RIES, a global consulting firm, she continues the legacy of her father the late Al Ries, the legendary positioning pioneer and co-author of Positioning: The Battle forYour Mind, one of the world’s best-selling marketing books. Laura is the co-author (with Al Ries) of five groundbreaking books—including The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR—that have reshaped modern marketing. She’s Read More